Smart Home Technology Today’s Mainstream?

 smart home blog

As smart home technology plays a larger role in real estate, Coldwell Banker Real Estate LLC today released a survey uncovering what smart features home buyers are looking for when purchasing a home and how those features impact a home’s sale. Coldwell Banker Real Estate also announced a list of 25 smart home products and systems in the categories that matter most to home buyers.

Smart home appliances and technology are becoming more mainstream in homes throughout the country. Products and features once reserved for only the highest priced properties are home-automationnow found in homes across the United States at various price points. The proliferation of this technology is not only changing the way Americans live, it’s also changing their tastes and expectations when shopping for real estate ─ so much so that making your home “smart” may be smarter than you think.

A survey of more than 500 sales associates affiliated with the Coldwell Banker® brand found:

  • Buyers are asking, “How smart is this home?”: Nearly two in three (64 percent) of the sales associates surveyed agreed that buyers today are more interested in homes with smart home features and technology than they were two to five years ago.

  • Buyers want to control their home from their smart phone: 62 percent are seeing more buyers interested in controlling their home technology through their smart phone or tablet now than they were two to five years ago.

  • Listings are getting smarter: Nearly 60 percent said they are seeing more smart home features in listings than they did two to five years ago.

  • Smart homes sell faster: One in three (33 percent) noted that homes with smart home features and technology sell faster than homes without them.

  • Gen X is the “smartest” generation of home buyers today: While it’s no surprise that almost half of sales associates are seeing Millennials (age 18-24) interested in homes with smart home features, even more (57 percent) identified Gen X (age 35-49) as the top buying group interested in smart home technology.

“After being on the ground at this year’s Consumer Electronics Show, it was clear that the connective tissue of smart technology smart home cbin the home is entering the mainstream,” said Sean Blankenship, chief marketing officer, Coldwell Banker Real Estate LLC. “Smart homes are solving many consumer and societal needs when you
consider all of the security, energy efficiency and entertainment advantages that come along with a connected home. This is why we are taking a leadership stance and working to ensure that Coldwell Banker affiliated sales associates are more aware and understanding of this evolution so they can continue to provide consumers with exceptional experiences.”

According to the survey, home buyers are most interested in smart home technology for the following categories:

  • Security (65 percent of sales associates agree)

  • Temperature control (57 percent)

  • Safety (48 percent)

  • Lighting (46 percent)

  • Entertainment (42 percent)

  • Appliances (23 percent)

Based on findings from CES 2015, Coldwell Banker Real Estate identified its list of 25 smart home products and systems, combining favorites from the conference as well as research on what home buyers care about most.

Smart Security

Smart Lighting

Kwikset Kevo Smart Lock

Sengled Pulse Smart Bulb

iSmartAlarm

Lutron Caséta Wireless

Oplink Connected

Philips Hue

SAGE Security & Home Automation

Belkin WeMo LED Lighting Starter Set

Smart Temperature

Smart Appliances

Nest Learning Thermostat

LG Studio Collection

Honeywell Lyric Thermostat

Whirlpool Smart Duet Washer and Dryer

Canary

LG Mega-Capacity French-Door Refrigerator

Big Ass Fans’ Haiku with SenseME

GE ChillHub

Smart Safety

Smart Entertainment

Iris Safe & Secure Kit

N’Finity Pro HDX 38 Dual Zone Wine Cellar

First Alert OneLink

Vizio 60″ P-Series Smart TV

Nest Protect

TCL Roku TV

Leeo Smart Alert Nighlight

DishWorld TV App

Connected Home Platform

Iris Smart Kit

The full list, including additional information on the top 25 smart home technologies, can be found on the Coldwell Banker® blog.

a smart look

“Smart home technology will soon be expected in homes, just like stainless steel and granite are the norm across properties today,” said Travis Gray, a sales associate affiliated with Coldwell Banker Residential Brokerage in Annapolis, Md. who is well-versed in smart home technology. “In three to seven years, I foresee homes being completely outfitted with smart technology – for improving both functionality and lifestyle in our homes.”

Survey Methodology

This survey was conducted online within the United States between Jan. 12 – Feb. 24, 2015 among 513 real estate sales associates affiliated with the Coldwell Banker® network.

About Coldwell Banker Real Estate LLC

Since 1906, the Coldwell Banker® organization has been a premier provider of full-service residential and commercial real estate. Coldwell Banker is the oldest national real estate brand in the United States and today has a network of more than 86,000 affiliated agents working in approximately 3,000 offices in 43 countries and territories. The Coldwell Banker brand is known for creating innovative consumer services as recently seen by being the first national real estate brand with an iPad app, the first to augment its website www.coldwellbanker.com for smart phones, the first to create a iPhone application with international listings and the first to fully harness the power of video in real estate listings, news and information through its Coldwell Banker On LocationSM YouTube channel. The Coldwell Banker System is a leader in niche markets such as resort, new homes and luxury properties through its Coldwell Banker Previews International® marketing program. MADISON,  N.J. (March 11, 2015)

Advertisements

About Coldwell Banker Advantage

This is Where Home Begins…No place has a better story than home. It begins with the first turn of the doorknob, but stays with us long after we’ve moved on and locked the door behind us. Perhaps you desire to buy, sell or relocate to Michigan’s Great Southwest, our Award Winning Brokerage Firm and Professionally Trained Agent’s are dedicated to being your trusted source of innovative solutions in today’s ever changing and challenging real estate marketplace. Our team is dedicated to creating exceptional services and experiences to all that we serve. So, whether you’re just starting your home buying search, or are ready to move to your next, contact us today and Discover Your Coldwell Banker Real Estate Advantage.
This entry was posted in Coldwell Banker, Coldwell Banker Advantage, Condos, Home Buyer, Home for the Holidays, Home Sellers, Real Estate, Real Estate Agents, Relocation, Residential Real Estate, Smart Home Technology, Southwest Michigan, Uncategorized, Where Home Begins and tagged , , , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s