The smart home.
You can’t read a magazine, blog or visit Amazon.com without being reminded how our homes are getting smarter and smarter with each new device that comes to market. From Nest thermostats controlled with your phone to light bulbs that play music to refrigerators that you can text to make more ice, our homes are more connected than ever before.
At Coldwell Banker, we saw this as a huge opportunity to once again lead our industry. Not only does the smart home movement mean more people are looking for homes that allow for easy connection and automation, but there’s also confusion as to what this all means for a home’s marketability and resale value.
That’s why at the 2015 Generation Blue Experience, our Chief Marketing Officer, Sean Blankenship, announced our commitment to lead consumers, our agents and the industry into the smart home space through unique partnerships.
One of those partnerships is with tech review mega site, CNet.com. Tens of millions of visitors flock to CNet.com every month to read technology reviews and find out the latest buzz in upcoming tech devices. This month, those looking for smart home devices will find Coldwell Banker as one of the exclusive content partners for the smart home section on CNet.com with ads running throughout the site and our very own content destination within CNet. In addition, we also ran the ad you see in this post in CNet’s monthly magazine that touts our “This is Home” theme but with a smart home spin to it.
But our partnership with CNet is just the beginning of the smart home movement that is coming from Coldwell Banker. In January, we’ll shock the industry by being one of the official sponsors of the smart home section at the world famous Consumer Electronics Show (CES) in Las Vegas which boasts over 2 million square feet of exhibit space and expects over 180,000 attendees. You can expect a ton of smart home insights for both consumers and agents to be coming from the Coldwell Banker blog and social outlets the week of CES in January.
And if you haven’t seen it yet, our smart home page at coldwellbanker.com/smarthome boasts our exclusive partnerships with a number of smart home tech suppliers and will be updated with smart home content, features and even searching for smart homes for sale in the very near future.
Does all this smart home talk feel overwhelming? That’s ok because it is, and that’s exactly why we need to be involved in this space so we can better educate our network and our customers on what all this smart home talk means for the place that we love most…home.
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